Secrets of Green Marketing: Why Recycle Toner Cartridges

You want to stay ahead of the competition wherever possible, and green marketing enhances your business as an environmentally responsible choice. In essence, you give customers one more reason to do business with you. Adding this to your strategy will bring in the buyers who are also concerned with the environment. When you fail to get rid of toner cartridges the right way, they fill the landfills. It doesn’t have to be that way! Xerox, a global leader in office technology, offers a recycling program for free that lets you get rid of your toner cartridges for free. At the same time, you will be helping to improve your business image. When you show that you are a green choice for business, studies have shown that customers will often be willing to pay more for your products. According to Ecopreneur, a survey showed that around 31 percent of customers said that they would pay more for services and products that were green. Green initiatives were also shown as a deciding factor in whether customers decided to continue with the support of business. In the survey, around 60 percent answered that recycling tops the list as one of the simplest methods of contributing to a better world. Xerox can help you with your green marketing campaign.

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